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Success Stories

Digital innovation lays the foundation for holistic healthcare transformation

Industry
Health and Community

Service
Technology Services, Project Management, Organisational Strategy

Client background

A healthcare organisation embarked on a transformative journey to modernise care delivery and improve outcomes. Guided by a five-year plan responding to government recommendations, they developed a Digital Information Strategy to enhance access, quality, and efficiency.

The challenge

The organisation is focused on overcoming challenges experienced by delivering a cohesive and person-centred experience for individuals seeking care.

Key focus areas for addressing these challenges include:

  • Enabling self-service access across multiple platforms to empower individuals.
  • Supporting evidence-based practice through enhanced digital tools.
  • Creating integrated systems for seamless service delivery.
  • Modernising outdated data repositories to improve efficiency.
  • Leveraging insights for better governance, planning, and decision-making.
  • Using AI to enhance service delivery and outcomes.

Our approach

Our team worked with the healthcare organisation to support the discovery and identification phase of their digital transformation journey.

This involved:

  • Engaging stakeholders across various service and operational departments to gather insights.
  • Analysing market research conducted to understand lessons learned from similar initiatives.
  • Facilitating interviews and workshops to map current processes and identify gaps.
  • Developing consumer personas and journey maps to understand community needs and experiences.
  • Creating key planning and investment documentation to support project initiation.

Outcomes and benefits

The foundational work completed during the discovery phase has helped position the organisation to move forward into the design and implementation phases with clarity and confidence.

Our collaboration resulted in:

  • Comprehensive documentation to guide future phases.
  • An engagement framework to ensure stakeholder alignment and foster effective communication.
  • Validation and prioritisation of key requirements to minimise risks in subsequent stages.

These efforts support the long-term goal of delivering improved holistic care for individuals, ensuring a more connected, efficient, and person-centred healthcare experience.

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Eugene Brink
Chief Delivery Officer
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An advocate for technology and innovation, Eugene has extensive experience in analysing, designing, and delivering enterprise solutions in complex environments.

With a background in State and Federal Government, he’s recognised for bridging the gap between technical and business needs, driven by a belief that anything is achievable with the right approach.

As bdna’s Chief Delivery Officer, Eugene leads delivery excellence, creating impactful solutions for a safer, healthier future.

Leigh Johnston
Chief Commercial Officer

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With over 20 years of experience in business consulting and development across the UK and Australia, Leigh has guided clients from diverse industries in adopting best-practice tools and strategies to gain a competitive edge.
 
As bdna’s Chief Commercial Officer, she leads enterprise business development and customer relationship management, driving improvements in business performance and sales effectiveness.
 
Her approach has consistently helped clients boost market share, enhance customer satisfaction, and increase employee engagement.

Henry Vesander
Chief Product Officer

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Henry combines a passion for technology with extensive experience in product management, customer success, and channel management.
 
Trusted to drive growth and digital transformation, he has a strong track record in developing innovative products and go-to-market strategies.

As bdna’s Chief Product Officer, Henry leads our product vision, focusing on our SaaS Public Safety Suite to ensure we meet—and exceed—the evolving needs of our clients, ensuring we deliver maximum value through strategic innovation.

Karyn Smith
Chief Operating Officer

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With over 30 years of international, cross-industry experience, Karyn excels in strategic planning, organisational transformation, and performance improvement.
 
As bdna’s Chief Operating Officer, she oversees people, brand, and finances, keeping the company humming, healthy, and happy. Known for her dynamic leadership and strong communication skills, Karyn motivates and empowers teams to deliver sustainable, impactful results.
 
Passionate about making a difference, she focuses on not only achieving outcomes but also ensuring they’re delivered with care and respect for those involved.

Marty Wauchope
Chief Technology Officer

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A founding member of bdna, Marty brings over 30 years of global consulting experience across public safety, utilities, mining, construction, eHealth, and commercial sectors.

As bdna’s Chief Technology Officer, he focusses on risk management, information security, and technology compliance to ensure bdna remains safe and resilient.

Known for delivering high-quality, transformative outcomes, Marty uses his deep industry knowledge to drive impactful solutions that help our clients navigate complex challenges with confidence.

Ryan Sheppard
Chief Executive Officer
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Ryan, CO-founder and CEO of bdna, brings over three decades of leadership experience in commercial and public sectors across Australia and globally.

Known for spearheading large-scale transformation initiatives, he actively drives bdna’s vision while fostering a culture of mentorship and innovation.

With a strategic focus on sustainable growth, Ryan collaborates across industries, including health, law enforcement, and nonprofits, to deliver impact-driven results.