How we live our values and purpose
We are committed to creating positive and lasting change for our clients and the communities we live in.
How we live our values and purpose
As a purpose-led organisation we are dedicated to improving society and empowering digital transformation through our consulting and technical services and products. By partnering only with clients that contribute to the safety and wellbeing of society we genuinely live our purpose.
At bdna, we embrace the unique individuality of every team member. Our diverse workforce reflects the communities we serve, and fostering an inclusive environment is at the core of our culture. When people feel like they belong, collaboration and innovation flourish, leading to better outcomes for our clients.
Achieving true equality requires action, which is why we’ve signed on to the UN Women’s Empowerment Principles. With 50% female representation in our leadership team, we’re proud to lead by example and continue advancing gender equality across our organisation, contributing to a more balanced society.
We believe in giving back. That’s why we provide pro bono and low-cost services to community-focused and not-for-profit organisations. By streamlining processes and offering high-performing technology solutions, we help them do more for the people they serve.
As a trusted partner for public safety organisations, we understand the real-world challenges of keeping people safe. Through our products, systems integration, and consulting services, we help law enforcement agencies solve, disrupt, and prevent crime more efficiently. By guiding organisations through technological changes, we’re ultimately creating safer communities for everyone.
As a member of WiT, one of Australia’s largest communities supporting women in science and technology, we actively promote gender diversity and support the professional growth of women both within bdna and the broader community.
We’re proud to partner with the Queensland Academy of Sport Dream Twice Athlete Employment Program, giving elite athletes the support they need to thrive in life beyond sport. By offering flexible career opportunities, we’re helping them smoothly transition into fulfilling careers while continuing to shine in their athletic journeys.
We actively encourage and support our team in contributing to important social causes such as The Common Good, The Black Dog Institute, Indigenous Literacy Foundation, UN Women’s Day Lunch, and many others to raise vital funds and awareness for key issues like mental health, suicide prevention, medical research, equality and community empowerment!
Proud to support
An advocate for technology and innovation, Eugene has extensive experience in analysing, designing, and delivering enterprise solutions in complex environments.
With a background in State and Federal Government, he’s recognised for bridging the gap between technical and business needs, driven by a belief that anything is achievable with the right approach.
As bdna’s Managing Director of Consulting, Eugene leads delivery excellence, creating impactful solutions for a safer, healthier future.
Leigh Johnston
Chief Commercial Officer
With over 20 years of experience in business consulting and development across the UK and Australia, Leigh has guided clients from diverse industries in adopting best-practice tools and strategies to gain a competitive edge.
As bdna’s Chief Commercial Officer, she leads enterprise business development and customer relationship management, driving improvements in business performance and sales effectiveness.
Her approach has consistently helped clients boost market share, enhance customer satisfaction, and increase employee engagement.
Henry Vesander
Chief Product Officer
Henry combines a passion for technology with extensive experience in product management, customer success, and channel management.
Trusted to drive growth and digital transformation, he has a strong track record in developing innovative products and go-to-market strategies.
As bdna’s Chief Product Officer, Henry leads our product vision, focusing on our SaaS Public Safety Suite to ensure we meet—and exceed—the evolving needs of our clients, ensuring we deliver maximum value through strategic innovation.
Karyn Smith
Chief Operating Officer
With over 30 years of international, cross-industry experience, Karyn excels in strategic planning, organisational transformation, and performance improvement.
As bdna’s Chief Operating Officer, she oversees people, brand, and finances, keeping the company humming, healthy, and happy. Known for her dynamic leadership and strong communication skills, Karyn motivates and empowers teams to deliver sustainable, impactful results.
Passionate about making a difference, she focuses on not only achieving outcomes but also ensuring they’re delivered with care and respect for those involved.
Marty Wauchope
Chief Technology Officer
A founding member of bdna, Marty brings over 30 years of global consulting experience across public safety, utilities, mining, construction, eHealth, and commercial sectors.
As bdna’s Chief Technology Officer, he focusses on risk management, information security, and technology compliance to ensure bdna remains safe and resilient.
Known for delivering high-quality, transformative outcomes, Marty uses his deep industry knowledge to drive impactful solutions that help our clients navigate complex challenges with confidence.
Ryan, CO-founder and CEO of bdna, brings over three decades of leadership experience in commercial and public sectors across Australia and globally.
Known for spearheading large-scale transformation initiatives, he actively drives bdna’s vision while fostering a culture of mentorship and innovation.
With a strategic focus on sustainable growth, Ryan collaborates across industries, including health, law enforcement, and nonprofits, to deliver impact-driven results.