Business Intelligence

Data is the competitive advantage - optimise every decision, every process, every action.

Business Analytics

Predictive & Prescriptive Analytics

Data Modeling

Machine Learning

Data Visualisation - Reporting and Dashboards

Analytics as a Service

What is Business Intelligence?

Bdna Business Intelligence is a data analytics consulting practice specialising in enabling better business outcomes through analytics. We specialise in providing the analytics and visualisations for data and help organisations leverage their assets and business information to optimise workflows and business strategies. Bdna's data visualisation framework supports data presentation and displays data meaningfully, accurately and in real-time, providing clients with actionable insight to assist with decision making and management.

Bdna has successfully partnered and delivered very high value outcomes with a number of clients undertaking the digital transformational journey. Our specialist consultants bringing a broad background of industries and experiences allows us to effectively optimise and redefine the customer experience for our clients as they make their data transition.



Why does it matter?

Business intelligence is changing the way organisations behave as it drives the need for digital transformation. Too many organisations have unutilised data that isn't being used to their advantage. With the world becoming a data-driven culture where everyone 'speaks data', it's important for organisations to make the shift and adopt business intelligence early. Data has become the competitive advantage so don't be left behind in a data-driven world.



Where is it going?

The world is continually evolving and the capabilities of what we can do with data is no exception. The future leaders of tomorrow are already looking at the tools that will transform the way we work and live. Understanding how data visualisation leads to informed decisions will be essential to business growth and the introduction of artificial intelligence and machine learning to the business intelligence mix is sure to change your data forever.


Rhys McMahon

Rhys McMahon

Business Intelligence Lead

Rhys has over 13 years of business analysis experience with an extensive depth of skills in business analysis, project delivery and subject matter expert consulting roles and is well regarded for his outcome focused delivery skills. Rhys and his Business Intelligence team are committed to helping organisations make more data-driven decisions.


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